How to promote an Android app that no one actually needs – Part 2: The results

It’s been a long time, since the last post. And there is a reason for that: I’ve been busy developing a game. My first real Android game, that is published on Google Play. In the future post I will tell you more about it, but for now, let’s evaluate the results of begging for free reviews.

The results are quite disappointing. NO ONE posted the review. And I can see two main reasons for that:

  1. The app is not that valuable for the audience of the websites that I approached;
  2. Free review option is just a marketing trick to make you pay for the review, after you realized that they won’t do the free option.

Since I started asking for reviews, up until the beginning of November, the app had only 16 installs:


What’s funny here, is that I have also released the Russian version of the app under separate package, and somehow it managed to get more downloads without any promotion at all! They are completely similar: the visuals are identical, the functionality is the same, the app description is a one-to-one translation, only the underlying word dictionary differs. And yet for some reason Russian version has become more popular than the international one.

I don’t have a clue about why this is the case, the only reason could be that the competition on the international market is much more intense.

But returning to the main topic of this short series. What have I learned? If you’re creating an app just for the fun of it, or have a very specific and rare use case:

  1. Nobody will do a free review for your app;
  2. Don’t expect too many organic downloads.

So if you want to somehow monetize the app, you probably should request quality paid reviews, or buy targeted ads (which kinda worked for me with my game, but I’ll leave it for another post).